I’m Zelal! Let me share our story with you.

I was born and raised in California, and my husband Berat is from Istanbul. After Berat moved to California, he quickly realized that the quality of baby clothes in the U.S. was not up to his standards. Coming from a background in the textile industry in Turkey, he was shocked to find that many baby clothes were made with harmful chemicals and poor-quality materials. When he shared this with me, I knew we had to do something about it.

Being passionate about European fashion, I immediately thought that bringing European-inspired baby clothes to the U.S. would be a perfect fit. I believed these designs would look absolutely adorable on American babies. And since Berat knew the importance of quality production, we decided to source everything from Turkey, where we could ensure the highest standards, and most importantly, that the clothes would be ethically made.

We wanted to create a brand that not only offered beautiful, European-style clothes but also ensured that every piece was produced with care and responsibility. Ethical production is at the heart of everything we do. This means that our clothes are made in a way that respects both the workers who create them and the environment. We work closely with our manufacturers to ensure fair wages, safe working conditions, and sustainable practices. We believe that every parent deserves peace of mind knowing that the clothes their babies wear are not only stylish but also made with integrity.

Our mission is simple: to provide healthy, high-quality clothing for babies, made in an ethical and sustainable way. We want to make every mom and dad feel confident in their choice to dress their babies in clothes that are both fashionable and good for the world.